You’re Not Chic Unless You’re Ungoogleable

Fashion Person Swears You’re Not Chic Unless You’re Ungoogleable | Betabeat: "Chicness has many components. Style. Elegance. Mystery. Ability to turn down between-meal snacks.

For designer Phoebe Philo, though, online nonexistence is everything.

“The chicest thing is when you don’t exist on Google,” she said recently, according to The Guardian. ”God, I would love to be that person!”

The idea echoes WASP society’s old Three Times rule, whereby the well-heeled did their best to only appear in newspapers at birth, marriage and death.

Writers like A.M. Homes and bands like !!! have chosen unsearchable names in order to make like virtual ghosts, The Guardian reports. A similar name change is likely the only route to anonymity for people who’ve been floating around the Internet since the days of MySpace."

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