How many personal brands do you have?
How to Manage Two Personal Brands | Business 2 Community: "How to Manage Two Personal Brands
Personal branding requires you to craft a professional image by communicating your unique interests, skills, and expertise. Your personal brand should reflect not only your professional interests, but it should also provide specific insight into your industry to show others what you know. But what happens if you need to promote two very different personal brands? . . ."
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JPMorgan Chase thought it had $1.3 million of nickel, but they were all bags of stones. It's happened before.
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Swiss trader Mercuria Energy received spray-painted rocks instead of $36
million worth of copper it had ordered.
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