The decrease even at schools with entrenched football traditions and national championships stands in contrast to college football's overall popularity. Total turnout at home games of top-tier teams hit a record in 2013, while average attendance has slipped just 0.8% since 2009. The growing number of empty seats in student sections across the U.S. is a sign of soaring ticket prices, more lopsided games and fewer matchups against longtime rivals, and the proliferation of televised games that make it easier than ever for students to keep tailgating long after kickoff.
At College Football Games, Student Sections Likely to Have Empty Seats - WSJ
: ""We needed to do more," Mr. Guerrero says. "The fact that we have to persuade and convince and cajole and provide special types of activities shows how much things have changed.""
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